Building a POC

Problem

This client (a PM at a pharmaceutical company) needed help figuring out 'if his idea was a good idea, and how it should function'. 

Solution

During a one month project we conducted field studies, contextual inquiries, particitapory / co- design, created wireframes and delivered a proof of concept.   

Impact

The best impact I ever made: they decided to not build the product. 

It was a great idea, and it would improve the involved clients greatly. Though there are only 50 users (in sweden) and the minimal solution would be 💰. 

How to build a POC in 4 weeks?

During covid I gave a 20 minute presentation at Netlights' external conference on this specific topic. The first time I presented in a professional studio with a professional filming crew. Get some 🍿 and 📝 (and a glass of water if you don't have one yet) and enjoy!

Kim Feenstra Kuiper - Building Bridges with POC.mp4