Participants 

Kicked this work off by investigating how much time collegues spend on recruitment (which was A LOT)

• Set up 2 databases within User Interviews

1. Recruitment database from our own users that want to partake in research

2. User Interview's database with recruitment templates

• Created easy pay out methods by using Tremendous

Governance 

Close collaboration with legal to discuss how to run User Research in the most legal way resulting in actions around:

• NDA's (including where to sign and store) 

• Where we store our data (and for how long)

• How we use our data (anonymised)

Knowledge 

• Created a Notion database where all insights are collected, with easy filters to find insights useful to each team. Now holding more than 40 research projects.

• Created a #MeetTheUser slack chanel where we weekly share inspiring snippets of interviews with our ursers

• Created appealing posters that offices printed and hanged on their wall

Tools 

Doing a lot of research, calls with vendors and investigating price plans, making sure we add value by using products. A handfull of products I have set into place (and added value):

User Interviews, Dovetail (after leaving Reduct), Notion (which we already used) research database, Typeform, Sprig (in app surveys) and my favourite: VideoAsk. 

Competency

• Created bi weekly drop in UXR coffee hours where we feedback each others work and share knowledge (like: 'how to run a diary study'). Optional meetings to join, but always heavily visited and useful.

• All UX designers could at any time book a 1:1 meeting with me to get feedback on their research proposal, improving their own research.

Advocacy 

• After delivery research, I always follow up with a workshops (to share and enable the research)

• Created a few company wide education presentations (just hanged on the Engineering Brown Bag sessions they already had in place, which are public here). 

• Keeping a users' perspective and making sure that there is always a UX designer / research in the room to provide that perspective

Learnings

Implementing templates and products is one, making a whole team use it is two. I approached a 'move stone by stone' method: having my closest colleagues uploading their research into the database, and having other collegues realising how great it is to have it all in one place. 

Using knowledge sharing sessions to explain the pitfalls of not using an aligned systems, speeding up their processes tremendously with templates, having happy PM's with structured insights moved the mountain into structured research. 

This implementation might not work at other companies, and there was a lot of trial and error. 

Sharing insights via Dovetail for example, did not work... People needed to click on a link, create an account, and when it was out of sight, it was out of mind. Hence I changed the location where we save insights: in our Notion (where we store everything else). Here I could easily see who had visited an insight page (and I got so happy if that number hits over 25!)